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By dispersing tools to millions, Roblox has made money for independent developers and created a flywheel for its own future growth. Nearly 1 million creators earned Roblox’s in-game currency (“Robux”) with their creations, and over a thousand have made over 10,000 real dollars in the past 12 months. 250 of its creators made over $100,000.

One monetization opportunity that felt authentic for Jack was helping launch a TikTok page and series for a media company. The company reached out cold and offered Jack an attractive economic package to create and post a video based on high-level guidelines from the company, with incentives for viewership over certain thresholds. (16% of income)

2. First build a community

I just think if your best ideas are locked away in some dense textbook, by its very nature it's not going to reach a lot of the audience you want it to

If we want to make progress, we need to make decisions. By decentralizing decision-making we enable decisions — and hence progress — in any place in the organization while getting more engaged colleagues at the same time.