I think one of the most powerful things that any business can do is to clearly figure out why their growth flattened and why certain people don't use your product - it's often very different than what you think
Today with content, at any point in time you are competing with what's on a person's smartphone. This means that formally different lines of business and different industries now compete head-to-head.
Young people realize that communicating quickly is most efficiently done by a photograph or video and not by writing text....They say a photo is worth a thousand words - there's some truth to that.
What the internet and social media have done essentially is increase the surface area of status seeking to the digital realm and virtual realm, and vastly expanded that surface area.
I just think if your best ideas are locked away in some dense textbook, by its very nature it's not going to reach a lot of the audience you want it to