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𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: “A lot of products fail because they’re not well-marketed. If you ship a feature and no-one knows, did it really matter? So a lot of times people give up on features too soon. They ship something, the data says… Show more

Psychologist Amos Tversky once said “the secret to doing good research is always to be a little underemployed. You waste years by not being able to waste hours.”

the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.

- Spotify has grown from 4M to 40M paid users in 4 years

Abundant environments may surprise you: even though they’re lacking in material scarcity or literal friction, there’s still plenty of work to do. It’s just a different kind of work: the work of dealing with complexity, clarity, curation, and especially synthesis. The effort and value being traded here lend themselves far more naturally to a gift cu... See more

But if they're working on a product that requires customer segmentation, being in the early adopter cohort means one's instincts will keep guiding you towards the wrong North star and the company will just keep bumping into the invisible asymptote without any idea why.