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More easily guide your customers to new, potentially higher margin products that you’re expanding into that might be relevant for them. Most customers don’t want to deal with a million different solutions that don’t talk to each other, they want a single service that can fulfill whatever the job to be done is.

It’s not that these generic cafes are part of global chains like Starbucks or Costa Coffee, with designs that spring from the same corporate cookie cutter. Rather, they have all independently decided to adopt the same faux-artisanal aesthetic. Digital platforms like Foursquare are producing "a harmonization of tastes" across the world, Schwarzmann ... See more

An employee gets paid at least the state minimum wage, the possibility of unemployment support, workers’ compensation for injuries on the job, an employer contribution for payroll taxes, health insurance (for workers meeting minimum hours thresholds) and, in some states, sick leave. But being an employee also means you have to show up when your emp... See more

But like me and my Amazon coat, it may be harder than ever to form a lasting relationship. Maybe you bought the vacuum cleaner that you saw everywhere on TikTok, but will you ever buy from that company again? These young companies, as Lowitz described, “succeed in making sales but not customers.”