sari

Aesthetics. An entire aesthetic world is a lot harder to copy than a visual handwriting or a tone of voice. It also takes longer to develop. Aesthetics is a value innovation form that stems from the brand POV. This aesthetic POV defines who the company is, what it stands for and also what kind of customers it wants to cultivate.

Goody is a messaging company more than an e-commerce company. It’s seeing someone open your gift, reading their note, and the back and forth that ensues that brings the real joy.

Even if you create a startup that fails, you’ll:-Get a great education-Learn about growing a business first-hand-Be more respected by peers for taking a risk and pursuing a dream-Have built a network in the process-If you’re young, take asymmetric business risks

Understand what people actually use your product for – define your high-value users

Be generous. Be generous with your time and your resources and with giving credit and, especially, with your words. It’s so much easier to be a critic than a celebrator. Always remember there is a human being on the other end of every exchange and behind every cultural artifact being critiqued.  To understand and be understood, those are among... See more