Incentives align when the creator is an expert in his or her particular product category: the platform takes a cut, the third-party brand makes a sale, the creator monetizes their expertise, and the consumer purchases products with higher confidence (and often, entertainment value).
I think there’s a diff between “content moderation” and setting expectations for civil interactions. Like a platform finding ways to encourage ppl to be civil to each other isn’t censorship, to me (done well, they should barely notice you’re even doing it). And I think that DOES, or at least can, fall in the purview of what a platform should be tas... See more
I think success will be creating a vibrant community, particularly of creators, because I do think this sort of public space is really, even more than most other types of social networks, a place where a small number of people produce most of the content that most everyone consumes. So I think it’s really about creators more than it is about averag... See more
interesting comment by Adam Mosseri (head of instagram/threads) - Meta is clearly doubling down on a small percentage of large creators creating content to entertain the masses. This is entertainment media, not social media.