sari

The beginning of wisdom about social status is learning to distinguish its two (and only two) primary forms: dominance and prestige.

As we saw with Mr Beast’s launch of his restaurant chain, delivery platforms and ghost kitchens are opening up the restaurant business. The rise of UGC games such as Roblox and Minecraft is opening up the games industry, with influencers like Preston Arsement driving millions of dollars with minimal overhead.

Kevin Kelly has this great idea that you need your own distinct definition of success. For me, success would be cultivating a very specific reputation. I'd like my reputation to be "talk to that guy and you'll leave energized, thinking about something new. Good things will happen, and it'll generally cost you nothing."

Instead, better is to focus on creating and nurturing brand differentiation in the eyes of the consumer, through creation of buyer value. Buyer value protects a brand’s pricing power, as consumers are willing to pay premium for value they think they cannot get anywhere else.