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Positioning uses what people know, to help them understand what they don’t.

No offense to my VC friends, but they often think that their investments give them the right to lecture entrepreneurs at board meetings, even though many VCs have never been in the combat seat themselves. Having seen things done is not the same as doing them.

Get good at asking the right questions. Elon said, the answer is usually the easy part. The hard part is asking the right questions. Questions are the only tool we have to inquire about this reality. It is our pickaxe to inspect the world we live in. It also happens to be the backbone of our cognition, we literally think in questions. Getting good ... See more

The good-to-great companies at their best followed a simple mantra: “Anything that does not fit with our Hedgehog Concept, we will not do. We will not launch unrelated businesses. We will not make unrelated acquisitions. We will not do unrelated joint ventures. If it doesn’t fit, we don’t do it.

Maybe then, the next time something like this comes along, our politicians will do a better job.

Hey #DeFi Twitter👋. What are the commerce related opportunities that you are most excited about? What role do you want Shopify to play?