This video is a masterclass in psychology.
The first person to do something always looks weird. People laugh. Then somebody else joins. Then the crowds come in and the person who started the whole thing goes from looking like a goon to looking like a genius.
And in general, the average user is now starting to actually care about things like privacy, data custody, and data ownership, which poses a real political threat to Big Tech.
There's the potential for a community-driven, media-savvy insurgent to build an iconic brand and business off of these changes. Phluid is an interesting player right now, as is Machine A. I think there's room for plenty of others.
Brands are increasingly offering financial products to their customers, leveraging their $0 marginal distribution cost to compete against financial services providers with multi-year CAC payback periods. At SciFi, we believe that lending is the biggest opportunity in embedded finance, and that several successful Embedded Lenders will emerge in the ... See more