sari

We like to pretend that our generous impulses come naturally. But the reality is we often become our kindest, most ethical selves only by seeing what it feels like to be a selfish jackass first. It's the reason... we have to get burned before we understand the power of fire; the reason our most meaningful relationships are so often those that cont

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This experience emboldened my observation that most product teams only spend the final mile of their experience building the product thinking about (and testing) the first mile of the customer’s experience using the product.

New discoveries often have to be conceived initially as variations of existing things,

even by their discoverers

, because there isn't yet the conceptual vocabulary to express them.

Effective altruism in its simplest form is just the “Moneyball of charities”, a reference to a movie where the sport became all about statistics and less about the players.

Key is to understand what is endemic to their audiences. Idea of product-influencer-market fit. For example, Emma Chamerlain built a coffee brand around herself. See the beauty side of YouTube as a leading indicator of what this looks like. Micro/medium influencers.