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Creators and brands need to promote and sell products or services. Right now they pay employees or an agency to perform this function. The employees or agencies may not be users, know what motivations drive the users or have organic relationships with users. They make up for this by spending money on market research and “testing” the market. It’s p... See more

In the coming decade, career success will depend much less on your physical location than where you spend time online. That means that getting into the right group chats and online communities has never been more important.

The problem with the astrology market, however, is that its audience may be limited. While today’s group of apps are growing their revenues steadily, their reach is not growing as quickly. In 2019, the top 10 most downloaded astrology apps saw 19 million first-time installs — only up 3% over 2018.

From language barriers to illegible foreign credentials and esoteric local regulations, it’s no wonder most hiring happens at a local level. But as work continues to go remote in 2021, hiring will go global.

Maybe podcasting is only a $500m market today, but the commercial radio market is a $40bn revenue market globally, more than double the size of the global recorded music industry. >85% of adults in the developed world listen to radio weekly (nearly 3bn people worldwide) and each listener in the US is worth $67 annually.

Second has been the rise of open-access journals. These are journals that allow readers to access the published articles for free and instead derive most of their revenue from charging the authors Article Processing Charges. Some of the name brand journals also have a hybrid model where authors can pay to make their research open-access. And the pr... See more