we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with things to desire, to value, to find beautiful.
A jpeg promises a jpeg, sitting in the static 1s and 0s of the present. But a social token promises whatever opportunity people want it to signify. As Tina He intimates above, a social token is literally the right to a dream.
One through-line that cuts through all of the above is business model innovation. U.S. consumer internet has long been reliant on digital advertising. Partly because it matured on mobile—at a time when mobile advertising was less proven and mature—the Chinese consumer internet pioneered more creative and diversified revenue streams. Take Facebook... See more
According to one TikTok executive, every single TikTok video is given 100 views. How the video performs in those 100 views—how many people like it, comment on it, share it—determines how many more people will see the video in their feed, and so on. Anyone can go viral if their content is good enough. Fame is completely democratized.
“Before, not everyone wanted to use video conferencing; they felt like it was difficult to set-up or that the quality wasn’t as good as in-person meetings. But now everyone has become accustomed to it, so I expect us to shift more towards remote meetings, including on weekends.'“