sari

Practically speaking, in web2 a marketer only needs to acquire, engage with, and retain the customer. But in web3, marketers have many stakeholders to market to, engage with, and retain. This broad group of stakeholders includes users, developers, and their broader communities.

After the early kinks are worked out, the token launch model will provide a technically feasible way for tech companies (and open source projects in general) to spread the wealth and align their userbase behind their success. This is a better-than-free business model, where users make money for being early adopters. Kik is the first example of this... See more

Organic sharing, growth and virality exposes readers to a wide variety of authors, serving up the best of each one’s writing. On Substack, instead of getting the best 1% of posts from 100 authors, you get 100% from each one.

The cybereconomy, more than any individual country’s economy, will be the greatest economic phenomenon of the future.

The U.S. sustainability market is projected to reach $150 billion in sales by 2021, according to Nielsen.

“When asked if customers prefer the convenience of a one-stop shop or the experience of a branded store, there is no one category where consumers are completely aligned on preference”. This clearly demonstrates the need for brands in virtually all product categories to balance both convenience and connection, while also balancing the digital and th... See more