Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light

Traditionally, you'd find labels like "organic" and "sustainably-grown" in the grocery aisle, but the same verbiage is becoming popular in the fashion industry, too.

The U.S. sustainability market is projected to reach $150 billion in sales by 2021, according to Nielsen.

A good product is no longer enough to win a consumer's favor. Shoppers want more than just quality, often looking for products and brands that align with their personal values.

While we may be willing to pay more for something that is environmentally friendly, the ultimate goal should be for sustainability to be accessible.

Even if being sustainable isn't a personal priority, the idea of using a purchase to do good is attractive to many shoppers.