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Putting ideas into words is a severe test. The first words you choose are usually wrong; you have to rewrite sentences over and over to get them exactly right. And your ideas won't just be imprecise, but incomplete too. Half the ideas that end up in an essay will be ones you thought of while you were writing it. Indeed, that's why I write them.

That comes later. The toy version will come first:

Someone needs to have the point of view and the audacity to communicate it, over and over, for a long time. That’s what other people will be attracted to. The magic is you.

Kevin Kwok has a schtick about how friend groups underinvest in themselves. A group of people with high mutual trust, shared interests, and low coordination costs have already solved for many of the issues that otherwise prevent humans from accomplishing great things.

Brandless’ proposition of good products at a great price works if they a sustainable cost. Being an eCommerce company, the CAC is a variable that grows with sales. At $3 per product and a CAC that grows along with the volume of sales, the model looks very different and inferior to ALDI’s. For the whole of 2019, as Brandless’ traffic was unravelling... See more

Unlike with consumer products, a curation business’s brand can be a durable moat.