sari

**Unreal can become a backend for everything.**

Early at Instagram, I noticed a lot of value was placed on simplicity. One way that manifested was through a strong aversion to creating new surfaces. When you build a new surface, you force users to expand their mental model of your product. These new surfaces will also require additional entry points to help users find them. When you have a smal

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Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.

Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more

Now we are seeing the rise of a new metaphor: the library as “platform” — a buzzy word that refers to a base upon which developers create new applications, technologies and processes. In an influential 2012 article in Library Journal, David Weinberger proposed that we think of libraries as “open platforms” — not only for the creation of software, b... See more

Don't aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself. Ha... See more

#1: Visibility of system status The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.