The usual cycle with social media sites is that they start out being very flexible and open, and are happy to have users even if those users are sharing content that sends other users off-site. But, over time, they try to get more content hosted on their own systems, and to promote it more relative to the competition. Google, while not a social pla... See more
A few decades ago, it was rare for anyone but men to work in the business of funerals; the stereotypical mortician conjures an image of an older man who has been running the family funeral home business for decades. But today, 65 percent of funeral service education students are women and the emerging “death positive” movement is mostly attributed ... See more
I wanted to highlight that there is not a “Just Do This One Simple Trick” solution to challenging organizational problems. These issues build up over long periods of time and form deeply held and sometimes unconscious patterns of organizational behavior. No one intends to build processes that don’t work, but they sometimes implement processes that ... See more
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more