Pricing Manifesto

If we sold Sunsama as a "lifetime deal", we'd have no incentive to improve the product, or even make it very good. Our only incentive would be to convice people to buy it and move on. We only want to make our money from people who love using the product everyday.

Sunsama is always worth the same amount. We don't do special deals for Black Friday or Cyber Monday.

We think our product provides the same value the whole year round and that customers should not penalized (or rewarded) because of when they found about Sunsama and decided to pay.

Sunsama is priced in  whole  numbers (USD).

We know that more people would convert to a paid plan if we'd price the product at $19.99 instead of $20.00 but that's just deceitful psychological trickery. Just like our core product, we're interested in building a product that fights back against our psychological weaknesses instead of ta

Sunsama doesn't have a free forever plan and doesn't plan to. Free plans create bad incentives that hurt our users.

Digital products that don't charge money, or don't charge enough, end up selling customer data or shutting down. Neither of those outcomes is acceptable to us.

Sunsama's price creates high expectations from customers and in aspiring to meet those expectations we are held accountable and deliver a high quality product.

Sunsama is priced so that we can be profitable and sustainable  now.  This is good for us and even better for our customers who depend on the product every day - count on us being around for a long time.

We've seen too many productivity products fail because they fail to make money even though they grew their free user base fast.