sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
We always started small, with some inspiration. We made demos. We mixed in feedback. We listened to guidance from smart colleagues. We blended in variations. We honed our vision. We followed the initial demo with another and then another. We improved our demos in incremental steps. We evolved our work by slowly converging on better versions of the
... See moreGo back even further, and there are dozens of examples of Bezos codifying key ideas for maximum recall. For example, every year I was at Amazon had a theme (reminiscent of how David Foster Wallace imagined in Infinite Jest that in the future corporate sponsors could buy the rights to name years ). These themes were conc
... See moreFuture of CPG and