What I've come around to is the belief that the community itself is the art piece. The market, the discussions, the community that's forming. It really does care so much about the project and is loving it into existence'
People might be enthusiastic and capable of some level of self organization but they also require directions and guidance and someone to answer their questions. Most successful crowdsourcing efforts are products of a robust collaboration between the crowd and the individuals guiding them. These people focussed the collective and corrected for some ... See more
Not to mention, it would also be a mindblowing marketing asset; like owning a a billboard on Times Square. Or perhaps more accurately, like owning a subcategory on Netflix.
Digital art suffers from perfect reproducibility, and hence, a lack of scarcity. There is no “real” version — even in the artist’s studio, copies proliferate in backups, on shared drives, and in cache files. For decades, we have experimented with watermarks and anti-piracy tech to try and enforce a physical, world-of-atoms scarcity on digital goods... See more
To build this cross-platform discovery tool, startups need to invest in building 1) technically complex scraping and aggregation technologies and 2) a robust recommendations engine. Lastly, startups should consider embedding interactive and social features to generate network effects to further propel growth.