Did you see that live stream?

We believe better discovery tools will boost the entire live ecosystem and will unlock further content creation, as creators will be able to reach large and engaged audiences. There is a similar parallel here with iPhone apps. Once the app store came along and allowed for discovery, we saw explosive growth in apps because creators could finally rea... See more

To build this cross-platform discovery tool, startups need to invest in building 1) technically complex scraping and aggregation technologies and 2) a robust recommendations engine. Lastly, startups should consider embedding interactive and social features to generate network effects to further propel growth.

There is a big opportunity for entrepreneurs to create better discovery tools and platforms for live content. Specifically, we see an opportunity for the ‘TV Guide of live’ — a resource that would index live streams across all platforms and rank according to popularity by genre or category of content. Similar to Netflix, the algorithm would learn c... See more

Most live streaming is occurring on social media platforms like Facebook, Instagram, and YouTube. Other vertical-specific platforms like Twitch (gaming), MomentHouse (music), and Newness (beauty) are emerging. With so many platforms, each with their own siloed discovery tools and notification systems, it’s difficult for consumers to find relevant l... See more

The dominance of live content is made possible by increasing internet speeds and mobile broadband standards that enable anyone to ‘go live’ at any time.

Over the last decade, our dominant form of content consumption has evolved from static posts to stories. And now we’re seeing the next evolution — a shift from planned content to real-time live and unedited content.

Live content is rapidly becoming the most entertaining form of content today, yet discovery is a major bottleneck for creators and consumers — it’s nearly impossible for consumers to find what they want to watch, when they want to watch it. Content is now spread across a myriad of different platforms — from Facebook Live, Instagram Live and YouTube... See more