sari

In 2020 so far (Q1 and Q2), NYT has spent $113.4 million on marketing and has acquired 1.2 million new subscribers. This implies a customer acquisition cost (CAC) of $94.51*. If the introductory offer is $4 per month for a year and the full price of $17 after that, their payback period is ~15 months.

Software started out being specific — designed just for one person even — then expanded to a broader audience by trying to appeal to everyone and losing its identity in the process. In the wake of the uniform brand identity crisis in the tech industry, I believe we need to return to specificity in order to appeal to users more broadly.

Facebook, again, is the extreme example here: the service got started with user-generated content and has continually retrenched over the last few years to have more user-generated content and less professionally produced content; every time they have done so, publishers have cried foul over all of the traffic they were losing. Google, meanwhile, d... See more

Also consider: All it takes is for one game world built on-chain to remotely succeed, and then it’s game over for anything that’s solely entertainment. Think about it – why bother investing any meaningful time or resources into a game world where you aren’t building real world value?

What an interesting moment. We're staring at two distinctly different visions of the future. They may co-exist, but they are radically different takes on what's modern, what's current, and where things are headed. One vision gets the UI out of the way. The other vision is UI… Show more

Building friction into community ensures best-in-class retention: ~85% of Bilibili users retain after 12 months.