sari

The pandemic is accelerating one of the most important trends of the Internet: the creation and normalization of virtual worlds and virtual economies.

Now the question is: What will private traffic look like in the U.S.? I don’t know the answer yet because email marketing is still so prevalent. (And, yes, at least it works great.) But I do know that one-way blasts can’t compete with real-time, two-way messaging, especially when Gen Z’s on one end of the conversation.

Instead of a continuous stream of new content and notifications, it atomizes the cycle of creation and consumption into a once-per-day rhythm

I think for a long time we over-indexed on giving patients as many choices as possible and hoped they made the right ones without realizing the most important (and maybe only interpretable) metric for the majority of people is how much this is going to hit their bank accounts.