sari

I'm hiring a video editor to make short-form videos. Yep, that's the entire job. I want to hire somebody full-time because most short-form is so generic. Everything looks the same, and so many creators treat it like an afterthought. But what would it look like to produce… https://t.co/O0EdeuCLmm

Telling everyone they’re a creator has only fostered a new strain of imposter syndrome . Being called a creator doesn’t make you one or make you feel like one; creating something with weight does . When you’ve made something heavy—something that stands on its own—you don’t need validation. You just know, because you feel its weight in your hands . ... See more

Light mode is fast and iterative, producing work that’s quick to make but just as quick to fade. It’s the mode of rapid experiments, side quests, and prolific posting. Heavy mode is slower, deliberate, and intentional (often hermit mode). It’s the mode of deep work that builds over time and carries lasting weight.

The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production .

It doesn’t care what you ... See more