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But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future... See more

Let’s call this the “paper straw” problem of many eco-first products: They’re just not very good. Perhaps there’s some margin of acceptability for trivial items, but to really replace incumbents, they should ultimately work as well or better.

men who drank five or six glasses of water a day had a substantial reduction in the risk of a fatal heart attack—60, 70 percent less—compared to those who drank considerably less water.

Work is changing, which means that education needs to change too.

You sign up and connect your payroll system.

It’s a bit of a different situation for fast-casual chains operating at scale, where the delivery networks sit somewhere on the spectrum between “necessary evil” and “incremental growth driver.”