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So what happens when work disappears, turning everything into a hobby? A hobby is fun. Many people spend a great deal of time trying to escape work, so they can spend more time on their hobbies. But while they may be fun, hobbies are also at some level always frivolous. They cannot give meaning to a life, precisely because they are optional. You... See more

Fantasy is easy and effort is punishing. Seeming is always easier than being. But what kind of life are we living if we’re not honest with ourselves?

So I think it’s very critical if you’re doing a startup to understand if you are going to be offering a product that is actually an entertainment-based product — because that really widens your competitive set.

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset... See more

“Optimistic but dissatisfied is the road to progress.”

Today’s social startups don’t start off as networks. They start off as standalone apps. These products enable users to create a corpus of content first. They then connect the users with each other as a consequence of sharing that content.