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A series of problem-solving experiments reveal that people are more likely to consider solutions that add features than solutions that remove them, even when removing features is more efficient.

There’s a wave of products that have figured out what bundle of preventive/recurring care they can sell for a monthly price that people will pay for just for simplicity and peace of mind.

Be prepared to lose credibility when you take risks in what you believe in. You have to power through such times till you unlock a model that works.  For instance, Square saw few transactions when it first integrated bitcoin, and no one thought CashApp was a good idea initially

“Training by way of tragedy. When things are going up you tend to correlate it with talent, when things are going down you tend to correlate it with luck.” – Chris Sacca

Users also create reaction videos to other videos, showing a selfie shot next to the original clip. Everything is participatory, and the nature of the algorithm makes it so that a video from an unknown account can go as viral as easily as one from a famous account.

The customer always gets what they want: In the case of an ads-driven business model where the advertiser is the true customer, that’s balanced political news alongside frivolous lifestyle stories as a canvas for ads. In the case of subscribers, it’s being flattered by having their own worldviews echoed back themselves in more articulate form.