Self-confidence isn't always good and self-doubt isn't always bad. The goal is self-awareness, which at its peak generates the appropriate amount of both feelings.
Resourcefulness is steady, patient, problem-solving persistence. A seemingly infinite capacity for a kind of trial-and-error that non-resourceful people would find impossibly draining and exhausting.
Don’t use an external PR/marketing agency. I now have a dozen data points from founders who have used one and shared their experience with me. There has not been a single success story. Do marketing in-house. Ask your investors to amplify your message and to connect you with the media.
The Fix: Quibi should take a hint from Brat TV, the Disney Channel for the YouTube generation that gives tween social media stars their own premium shows about being a grade school kid to create content with a built-in fan base.