While it began with a simple tool for sellers to set up their own e-commerce stores, Shopify has expanded into a platform with a thriving ecosystem of plug-ins. In addition, it allows merchants to manage and process payments, and recently launched fulfillment services and e-mail marketing software. Shopify is quickly building all the same... See more
In the absence of full-time opportunities, individuals will be aggregating contract work to build a portfolio of revenue, and employers will look to outsource on a project basis in order to maximize their financial flexibility while navigating this new reality.
If I’ve learned anything, it is this: fame will not fix your problems. Instead, fame is likely to magnify all of your insecurities and exaggerate all of your fears. It’s like picking up a fire extinguisher for your pain that ends up being a canister of gasoline.
"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the... See more
Animal Crossing has attracted millions of players during the lockdown. The cartoon game allows users to socialize, trade virtual assets, accommodate tech conferences, bully digital likenesses, and host a wedding in a digital world.
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.