sari

1:04:49 – if you can easily describe what you are doing it’s probably not ambitious enough

aggregation has been terrible for ad agencies for the same reason it has been bad for publishers: the more that advertising becomes centralized on Facebook and Google, whether on their sites or on programmatic exchanges, the fewer advertising dollars are available for the inventory that ad agencies used to abstract away for clients.

“Everyone’s already a creator,” said Li Jin, a general partner at Variant Fund and an ex-partner at Andreessen Horowitz. “We’re all creating content on the internet. I think this binary divide between who’s a creator versus who’s a consumer – it doesn’t really exist. Everyone is creating something of value on the internet.”

Tyler Cowen’s book Create Your Own Economy observes that, as individualized social feeds have dwarfed newspapers and personalized Netflix recommendations dwarfed movie theaters, we have less of a shared substrate — less collective knowledge we all learn, less collective experiences we all share, and less collective identities we all embrace.

We live in a global village of broken barriers and borderless communities. The internet has allowed us to reach across thousands of miles, offering convenience and connection without having to leave the sofa. The problem is that if we spend so long looking out into the distance, we miss what’s close at hand. We spend so long on the phone, that we

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To solve these issues, we wanted to create a plan with the following principles in mind:

And in the 21st century, “local” doesn’t necessarily have to mean “geographically proximate”. It can also refer to virtual spaces with internet friends who share your interests and passions, but live halfway across the globe. We’ll probably see more of this “digital localism” as Facebook and Google shift their focus to private communications.