I am convinced that brands will partner with these newsletter creators for the simple reason that with audiences increasingly shifting to dark social channels (newsletters/inboxes, chats, etc.), brands will have no choice but to change their approach and allocate budgets from content and advertising.
Holding the cost structures of the user-owned and non-user-owned services constant, the user-owned service will have a higher price point because what's being bought is a bundle of the service and equity. An ownership economy is implicitly a high-savings economy, which means a lower-demand one; the money that would be buying goods and services is... See more
The users of your product don’t want to make choices, especially when they are in the first mile. The default options you provide, like which tab they land on and pre-populating fields with suggested selections, make all the difference in pulling new users through the first mile. I like how Dave Morin describes it, “the devil’s in the default.”
But while in many ways more limited, the early web also provided a far more level playing field to its early settlers. As there were no “cities” yet per se, the most valuable virtual real estate hadn’t yet accreted to a small cabal of gatekeepers.
One thought I’ve often had about success is this: none of it is solid or is guaranteed to last. A supposedly great book can be forgotten or become dated. Laurels fade pretty quickly. But the one thing that seems pretty resilient is the pleasure one takes while writing – the alteration of the mind that takes place as we work a thing up the ladder,... See more