In addition to being out of touch with your target market, one of the challenges you face when you’re two seasoned vets with a combined $5 billion net worth is that at that point, you can’t start small. You can’t pick a clever wedge and patiently grow.
I’m becoming more convinced every day that Square will come out of this mess owning even more of the under 30 consumer’s “personal finance stack” and that they will go down as the company that most positively contributed to the recovery.
Second, the consumer-centric growth strategy ensures that a brand grows through creating new buyer value and not through imitating competition. New buyer value makes competition irrelevant.
And with the perfect confluence of 10X more users, 5X more time spent online, and the ability to connect behaviours, engagement & publishing sentiment across multiple devices – this gave Google & Facebook each an immense treasure trove of data on each of its users.
“When it comes to community in particular, digital technology presents two interrelated dilemmas: (1) Digital technology has created the ability — and ensuing pressure — for us to “optimize” and be productive always, which often comes at the expense of time and energy spent building deep community. (2) Many digital technologies offer us the... See more