Fashion brands are getting in on the sexual wellness boom

Though new sexual wellness categories are trending among lingerie brands, Victoria’s Secret has yet to go there. The mall retailer, which was expected to be acquired by private equity firm Sycamore Partners until the deal fell apart last week, has increasingly lost market share as it’s seen increased competition from more inclusive competitors and ... See more

Polly Rodriguez, co-founder and CEO of sexual wellness company Unbound, said she’s seeing more interest from retailers wanting to sell Unbound, particularly beauty retailers in the U.K. and Western Europe. Unbound’s direct sales were up 60% in April, month-over-month, despite spring typically being a slow time for the company. Unbound has also seen... See more

Murphy said Pleasure products currently make up about 20% of the company’s total sales. Sales within the category increased 40% from February to March, despite that February is a top sales month due to Valentine’s Day. In March, the Dual Warming Wand vibrator was the top-selling product on the site. It’s also been the company’s No. 1 seller for May... See more