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It has some psychological ground, too: according to Rene Girard’s mimetic theory, we tend to want things simply because other people want them. Human desire is not an autonomous process but a collective one — this is how we decide what we care about.

There is a filmmaker that worked for Pixar that put this beautifully, and he used the metaphor of doing anything difficult, but for your high purposes of building a company. He says, "If you're sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing?" You have to embrace that sailing means that you ca... See more

Start with the least price sensitive customers → use them to improve accuracy and lower costs → attract slightly more price sensitive customers → use them to improve accuracy and lower costs → launch new markets with least price sensitive customers → rinse, wash, repeat

These digital highlights come in “card packs” that start at $9. Each pack contains a different set of highlights that you can trade on the platform. Only one of each highlight is released, creating scarcity.