sari

Today's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.

The best tech companies drive strategy through product. This is why founders and CEOs tend to be product leaders, and product / design / engineering is more important than ops / marketing / finance. Here’s what this looked like for me as a business leader at Amzn and Facebook:

Why is this market so big? Training better managers is likely the highest ROI decision a company can make: a well-known Gallup study found that managers accounted for 70% of the variance in employee engagement.

That perceived performance matters more than actual performance (perception is reality when it comes to UX!), and can be achieved as much by designers than engineers.

Rishi Mandal: “Efficiency, and the discipline to keep our team and footprint small, has allowed us to do something that I think category-creating consumer businesses have to be able to do, which is to be misunderstood for a number of years. When we started Future, we felt that the broader world (consumers, investors, our friends, the press) may not... See more

An alternative strategy is to try to make the other side better, even if you do not agree with the other side. You might try to make the other side saner and more open, and I do not mean by telling them how wrong they are. You do this, believe it or not, by supporting them in some ways, or at least supporting the best parts of the other s

... See more