Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
In 1984, every sneaker brand was competing to sign 21-year-old Michael Jordan. The front-runners were Converse and Adidas. Jordan wore Converse in college and during the 1984 Olympics. And in high school, he said, “My favorite shoes were Adidas.” George Raveling, an assistant coach for the 1984 U.S. Olympic basketball team, had a long-standing rela... See more
Kafka would whiff on this, but the other two would excel if you told them this was a necessary part of achieving their artistic dreams. There is this idea that prolific, famous creative people are wilting flowers who are just accidentally dedicated to perfecting their craft and making work that is both authentic and widely popular. I think people e... See more
In the Renaissance, a Florentine merchant could sponsor an artwork that would matter for centuries. In the early days of the American republic, a pamphlet could catalyze revolution. Today, even the most earnest Substack post risks being skimmed between an AI-generated video essay and a TikTok about luxury too... See more
I’m looking for a sharp, hungry, and highly creative person to help me launch my next book—and build what comes after.
This is a rare opportunity to grow alongside an author and entrepreneur at the intersection of media, publishing, venture, and culture.
You’ll help run the engine behind my work:
– Marketing strategy and content
– Newsletter and ... See more