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This is an appealing notion for future communities: that a platform could offer a direct incentive and reward for engagement — with everyone from the semi-regular up to the most prominent of influencers sharing in the economic success of a platform.

No one was clamoring for a multiplayer design tool — if anything, people hated the idea. Designers worried that live collaborative editing would result in “hovering art directors” and “design by committee” catastrophes.

3. Creating opportunities for participants to build a sense of ownership: You want to think of monetary rewards as a means of acknowledging the value that a community member brings to the community as opposed to being the direct incentive to participate.

2. Targeted direct outreach

The games become more of the third place. Kids hang out with their friends here.