On one hand, you don’t have PMF. You don’t want to over-invest in design that may have to change, or is just too complex for your team right now.

On the other, you don’t want to underspend.

You know bad design when you see it, and so do customers, investors, and potential hires.

I offer a middle ground for high-conviction founders that want incredi... See more

Design is hope made visible.

You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.

When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.

When you work only for money, without any love for what you do in and of itself, your work will lac... See more

My background is in product development (e.g. design, engineering, user research), but since we had such a strong product team already I decided to make my focus for this venture be storytelling. I challenged myself to figure out how to explain a novel product, build a brand, and generally get the word out to people we hoped to have as users and cu... See more

The core insight of Figma is that design is larger than just designers. Design is all of the conversations between designers and PMs about what to build. It is the mocks and prototypes and the feedback on them. It is the handoff of specs and assets to engineers and how easy it is for them to implement them. Building for this entire process doesn’t ... See more

have no training in design, I have only ideas and opinions.

My design approach is rooted in two principals:

1. Things that make sense please me.

2. Things that are beautiful please me.

Sometimes those are the same thing, and sometimes they are not (which can be a source of great displeasure).

Context, problem-solving, gestures, pleasure—these topic... See more

Design and the profession of the designer must transform from a specialist function pushing pixels into a universal attitude of resourcefulness and inventiveness. We move beyond asking if designers should code to embracing design as a universal capability. This mindset adapts to any medium and isn’t focused on acquiring technical skills, tools, or ... See more