A designer’s first job is to articulate the tangible value we bring to every situation.

Design and the profession of the designer must transform from a specialist function pushing pixels into a universal attitude of resourcefulness and inventiveness. We move beyond asking if designers should code to embracing design as a universal capability. This mindset adapts to any medium and isn’t focused on acquiring technical skills, tools, or ... See more

My preferred way of working: Zero politics, mining for conflict, best idea wins, writing things down, full responsibility, few internal meetings, taking risks, steady marathon pace, creative space, driving impact, and clear north stars complemented with extreme autonomy.