Here is what I do with my clients. Questions?
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
As smart as you are about design (and you are! Go read from the beginning if you don’t yet believe it), sometimes the goals you’re trying to achieve need the services of someone who designs solutions for a living. People trained to solve problems. The difference between being design savvy, which many people are—including yourself—and having design
... See moreMike Monteiro • You're My Favorite Client
Designer Design is about both aesthetics and usability. In newer markets, function can take precedence over form, but we live in an increasingly “design-aware” world where form cannot be ignored. Also, a product is not just a collection of features, but rather a collection of user flows. You need someone on your team who can deliver an experience t
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