- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

If you happen to be in a start-up or part of an enterprise’s innovation group charged with building a new business offering from the ground up (i.e., vertical growth, or building something from nothing), then reimagining design can give you a leg up on getting started if you commit to setting a multidisciplinary tone from day one. Founders with a n

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As smart as you are about design (and you are! Go read from the beginning if you don’t yet believe it), sometimes the goals you’re trying to achieve need the services of someone who designs solutions for a living. People trained to solve problems. The difference between being design savvy, which many people are—including yourself—and having design

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My background is in product development (e.g. design, engineering, user research), but since we had such a strong product team already I decided to make my focus for this venture be storytelling. I challenged myself to figure out how to explain a novel product, build a brand, and generally get the word out to people we hoped to have as users and cu... See more

Going back to Thich Nhat Hanh, I believe that writing is part of every design. If you can clearly define what you’re making and articulate its value, the steps to bring it out into the world will go much faster. It’s easy to put pixels together when you’ve already made decisions. And since we work across systems and borders, there’s no better way t... See more