Within cities, medieval land uses will also make a comeback: more offices and workshops will be located within homes. More commercial activities will be in pop-up fairs rather than evergreen locations. And all this will happen in the context of other Medieval fixtures: plagues, fragmentation of trade and supply chains, bigotry, lower economic mobil... See more
Instead of setting up shop in malls, brands are increasingly entering cool neighborhoods and renting storefronts next to the places where people work, eat, and seek out entertainment. Retail in “town center”-type locations is strong; according to Public Square, occupancy rates in those areas average around 95%.
New startups in the beverage industry are largely being started by women who are disenchanted with big alcohol and recognize the overlooked opportunity to serve female drinkers with better no-low alcohol options.