When you name an idea of your own creation, you release that idea into the world with its own force of gravity. A name anchors an idea in its own place in a listener’s mind, and pulls other, related ideas and stories towards it. When this happens, the idea can grow and evolve organically in the minds of new readers, taking on a life of its own,... See more

A name has gravity to it. When you give an idea a name, other ideas and examples in its gravitational field begin to accrete around it, making the idea stronger and richer, giving the idea its own life apart from yourself.