Using DIDs we can fulfill RabbitHole’s core vision of creating an “on-chain meritocracy” with crypto credentials — a means of proving one’s expertise or reputation based on their on-chain activity — but the main bottleneck to this vision is the centralization of our company.
$5 is the price of a frappuccino at Starbucks. Why is that important? Because if your coffee is not perfect, you’re not going to be devastated, you’re going to throw it, maybe get another one, maybe replace it, buy a different one. The risk of offering those services is very low, which meant that the screening process that we had to go through on t... See more
Today, these problems are solved by machine learning algorithms run by centralized companies for the benefit of advertisers. My thesis is that what we require is, instead, a content market where we all collaborate to curate content and be rewarded for our good taste and our creativity.