Brand innovation doesn’t happen overnight and just like ‘going viral’ is not a strategy. Focus instead on creating a useful product for your target customers and continuously talk to/ engage them. As Paul Graham (of Y Combinator) says: it’s better to have 10 customers who love you, than a 1,000 customers who kind of like you. So look for those 10 c... See more
Nurses are a supply-constrained market, but hospitals have notoriously slow hiring processes. Incredible Health built unique features like credentialing to speed up the process and, ultimately, hiring decisions.
If we bury metals, we can just mine more aluminium, tin, or iron — we’re not close to running out of any of these. But recycling metals is a good idea, as it’s cheaper and much more environmentally friendly than mining.