“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”

“don’t complain about being in traffic. you are the traffic.”

Expanded supply creates expanded demand, which in turn feeds even more supply. Over time, people learn. They discover more about what's aesthetically possible and more about what they like. Exposure changes tastes.

Virginia Postrel, The Substance of Style