The purpose of flex commerce is to establish one’s status as distinct and superior to others. Unlike other forms of commerce, it’s unrelated to the cost of goods and services, but to their intangible, symbolic value. In flex commerce, price is secondary. Primary are the cultural, social and environmental capital that a good or service carries.
Given this financial performance it is kind of amazing that the company was valued at $30 billion the day before Musk’s investment was revealed; such is the value of Twitter’s social graph and its cultural impact: despite there being no evidence that Twitter can even be sustainably profitable, much less return billions of dollars to shareholders