Sarah Wong

latent neighborliness. Basically, it’s this sense that you have positive feelings for your neighbors even if you don’t hang out with them or have parties with them. Latent neighborliness leads to people actually having your back without creating any of the pressures to perform. I didn’t want to create a newsletter about the people, because I didn’t... See more

Here’s what pain and pull look like in practice:

1. People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to.


2. Strong emotion: You’re hearing hatred for the incumbents (i.e. pain) or a deep and strong emotional reaction to your idea (i.e. pull).


3. Cold inbound interest: Y

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One way of enhancing interaction is by enabling multi-user shared displays, which allows people to share experiences at the same time. A good example of this is in-person gaming, where users are engaged in a game together and the device acts as a tool to improve the quality of their experience through enjoyment. Another example is interactive insta... See more

Qualities of well-articulated strategy

1. Short


2. Memorable


3. Is explained with framework or a metaphor


4. Leverages the rule of three


5. Is easy to find (and share)

I learned that people are willing to go out of their way to organize and gather with their neighbors — but the reasons need to be specific.The gathering should make people realize how they fit together. If it feels like it could only happen here, at this moment, with these people, then that’s a good reason to meet with neighbors .

Design for public conversations to take place across content and to be long-lasting

Those relationships can have intrinsic value for the individual members, creating a sense of belonging or being connected to others. But it can also have value fo r the larger society for three reasons: first, because one can draw on it as a resource for accomplishing some objective , such as partnering with other parents to improve the local schoo... See more

Founders spoke to a median of 30 potential customers to validate their idea before committing.