Sarah Wong

“How would you feel if you could no longer use [ProductName]?”

a) Very disappointed

b) Somewhat disappointed

c) Not disappointed

d) N/A I no longer use [ProductName]

If they never used the product or haven’t used it in several months, you already know the answer is c or d. So ideally you’ll want to limit your sample size to people who have used the... See more

“The wedge metaphor to me is most useful in making sure you’re not a blunt instrument trying to chop into a market by being everything for everyone, but instead the sharp blade with extraordinary focus on a specific persona/use case to start.”

Mutual aid inherently centers human connection. It requires cooperation to create networks of care and levels of generosity to meet the immediate needs of a given community. BSS strongly emphasized having conversations with neighbors –even at the expense of efficiency – as its organizational model necessitated mutual support and community... See more

To pick a wedge, find a large market and then:

1. Pick a very narrow (and very painful) problem


2. Pick a very specific segment of people to solve that problem for

Here are the four key principles Lofland identifies as enabling smooth interaction (or non-interaction) among strangers in public spaces:

1. Civil Inattention

• Definition : The practice of acknowledging the presence of others while deliberately avoiding sustained attention or intrusion.


• Example : Making brief eye contact with someone walking past

... See more

when you care for someone you, the parent or caregiver, are no longer independent. If you are tethered to someone by way of care, you can’t just go and do whatever you want in this world. As such, you, the parent or caregivers, need care, too. You need someone to make you dinner sometimes, or take you to a movie--or, the care often comes by way of... See more