Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Nature and natural are words with particular weights that are perhaps not relevant now. We are part of a biosphere that sustains us. Half the DNA in your body is not human DNA, you are a biome like a swamp, with a particular balance or ecology that is hard to keep going – and indeed it will only go for a while after which it falls apart and you... See more
English soccer club Manchester City will keep track of its fans’ biometrics using connected scarf embedded with a biosensor to “get a better understanding of the emotion at the heart of the world’s beautiful game.”
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.