Sarah Owen

We’re bringing everyone back to earth by building a perception-shifting experience & collaborative gathering place. Launching 2023 in Los Angeles, The Museum of Earth is a tactile, immersive destination to explore what Earth means to you.

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.

"We are constantly negotiating with the pesky figure of the algorithm, unsure how we would have behaved if we’d been left to our own devices. No wonder we are made anxious"

Known as Colour Alchemy, the dye has a formula is that it allows it to react directly to temperature and use different wavelengths of light to emphasize the color. Each color is described by the brand as “holographic” because microprisms in the formula shrink and expand to produce the different shades.