Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
a recent study found that well over half of Gen Z have recently started a side hustle to help deal with the impacts of the cost-of-living crisis.
Adele Walton • Young people are side-hustling their way out of the cost-of-living crisis
More countries most commonly dream of snakes than any other topic, and it is the most common in more than 1/3 of the countries we surveyed (52 out of 147).
The Most Common Dream in Every Country
SOON Future Studies - Uncovering the cultural cues shaping tomorrow
soonfutures.com
Future of Work and
The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset
Edelman hires Gen Z cohort and appoints ‘ZEO’
For some singles, a potential partner who isn’t working on their mental health is not an option.
New York Times • Seeking Relationship, Therapy Required
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
Rohit • Our love of authenticity rises as all the world became a stage
Gen-Z and younger millennials are much more likely to seek mental health help than older generations, according to a 2018 survey by the American Psychological Association.
New York Times • Seeking Relationship, Therapy Required
Census tracts are tiny, hyper-local designations, with populations between 1,200 and 8,000 each; mine is only 0.2 square miles in area.