“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
Thus we stumble across a new standard for productivity: non-self-coercion. If you wouldn't vociferously berate your coworkers or roommates for their various foibles and inefficiencies, why do you keep behaving as if it’s acceptable to do it to yourself?
But locals quickly raised concerns about the project’s privacy implications and painted a grim picture of a company galvanizing economic development for the benefit of Silicon Valley rather than Canada.