Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
"The society for the Suppression of Unnecessary Noise was founded by a physician named Julia Barnett Rice in 1906. Rice believed noise was unhealthy, and enlisted New York City’s gentry (including Mark Twain) to lobby for things like rules governing steamboat whistles, and silence pledges from children who played near hospitals."
“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.