Sarah Owen

The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset

"frictionless experiences with technology mean that we notice less about the tools we’re using and what it is they actually do. This, he thinks, promotes a kind of self-absorption. We don’t see ourselves as being in conversation with our tools or the physical world; instead, we see ourselves as masters of our environment, with the expectation that... See more

“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.

More countries most commonly dream of snakes than any other topic, and it is the most common in more than 1/3 of the countries we surveyed (52 out of 147).