The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
English soccer club Manchester City will keep track of its fans’ biometrics using connected scarf embedded with a biosensor to “get a better understanding of the emotion at the heart of the world’s beautiful game.”