Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
"frictionless experiences with technology mean that we notice less about the tools we’re using and what it is they actually do. This, he thinks, promotes a kind of self-absorption. We don’t see ourselves as being in conversation with our tools or the physical world; instead, we see ourselves as masters of our environment, with the expectation that... See more
People understand things through narratives, including the future. Everyone is the science fiction writer of their own life. When hoping for a good life, and thinking about what might bring that about, we are utopian writers; when fearful that bad things will happen, we are dystopian writers.
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
"Can I just say though that I hate the word metamodernism? If we’re going to try to define this era of literature I’d rather keep the Enlightenment going."