Sarah Owen

THE LINE is a civilizational revolution that puts humans first, providing an unprecedented urban living experience while preserving the surrounding nature. .

“The digital architecture of social media privileges the expression of emotions. It privileges the audiovisual over the written, the controversial over the moderate. All of this makes us more emotional.”

Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.

The longer view is coming into human consciousness in part because of the radical danger of the immediate moment – which is that humanity might create a mass extinction event and wreck Earth’s biosphere for all the generations of humans to come, plus of course the many species that would be driven to extinction. 

In a famous paper, ‘Are ideas getting harder to find?’, Nicholas Bloom and collaborators found that research productivity has been falling quite dramatically since the 1970s. Their data suggests that it now takes 18 times as many resources as it did then to work out how to double the number of transistors on a microchip.

The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset