Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
"frictionless experiences with technology mean that we notice less about the tools we’re using and what it is they actually do. This, he thinks, promotes a kind of self-absorption. We don’t see ourselves as being in conversation with our tools or the physical world; instead, we see ourselves as masters of our environment, with the expectation that... See more
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
Thus we stumble across a new standard for productivity: non-self-coercion. If you wouldn't vociferously berate your coworkers or roommates for their various foibles and inefficiencies, why do you keep behaving as if it’s acceptable to do it to yourself?
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.