Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
No roads, cars or emissions, it will run on 100% renewable energy and 95% of land will be preserved for nature. People's health and wellbeing will be prioritized over transportation and infrastructure, unlike traditional cities. Only 200 meters wide, but 170 kilometers long and 500 meters above sea level.
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
The longer view is coming into human consciousness in part because of the radical danger of the immediate moment – which is that humanity might create a mass extinction event and wreck Earth’s biosphere for all the generations of humans to come, plus of course the many species that would be driven to extinction.
“Non-self-coercion” is the conceptual distillation of several converging threads of what you could call productivity criticism (if not outright backlash).