Sarah Owen

“In actual fact, [BeReal] is trapping us in an endless, 24-hour cycle – one in which every user knows that everyone else is carefully curating their casualness”

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.

British brand The Unseen is pushing hair technology forward with a heat-reactive dye that changes color in a matter of minutes.

But the intent is to build this city from scratch as fully smart.“By building a new city from the ground up we can come out with a more comprehensive city,” said Lee Jae Min, deputy director of the smart city project with the Ministry of Land, Industry and Transport. “It’s not going to be soon, but in the future, we plan to have a standard model of... See more

Known as Colour Alchemy, the dye has a formula is that it allows it to react directly to temperature and use different wavelengths of light to emphasize the color. Each color is described by the brand as “holographic” because microprisms in the formula shrink and expand to produce the different shades.