Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
British brand The Unseen is pushing hair technology forward with a heat-reactive dye that changes color in a matter of minutes.
Input Magazine • The Unseen releases holographic, heat-activated hair dye
"Today, 85 percent of adults say they spent more time outside when they were kids than children do today."
The Atlantic • To Get Out of Your Head, Get Out of Your House
Future of Work and
The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset
Edelman hires Gen Z cohort and appoints ‘ZEO’
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
Rohit • Our love of authenticity rises as all the world became a stage
More countries most commonly dream of snakes than any other topic, and it is the most common in more than 1/3 of the countries we surveyed (52 out of 147).
The Most Common Dream in Every Country
Edelman hires Gen Z cohort and appoints ‘ZEO’
https://www.campaignasia.com/author/evie-barrett/1196473campaignasia.com
A new paper by Harvard found that: