Sarah Owen

It reported less use of every social media app last fall, except for TikTok, according to Piper Sandler's most recent Gen Z consumer survey.

“The digital architecture of social media privileges the expression of emotions. It privileges the audiovisual over the written, the controversial over the moderate. All of this makes us more emotional.”

"The society for the Suppression of Unnecessary Noise was founded by a physician named Julia Barnett Rice in 1906. Rice believed noise was unhealthy, and enlisted New York City’s gentry (including Mark Twain) to lobby for things like rules governing steamboat whistles, and silence pledges from children who played near hospitals."

People understand things through narratives, including the future. Everyone is the science fiction writer of their own life. When hoping for a good life, and thinking about what might bring that about, we are utopian writers; when fearful that bad things will happen, we are dystopian writers.

The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset

No roads, cars or emissions, it will run on 100% renewable energy and 95% of land will be preserved for nature. People's health and wellbeing will be prioritized over transportation and infrastructure, unlike traditional cities. Only 200 meters wide, but 170 kilometers long and 500 meters above sea level.