Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
"According to the Outdoor Foundation, Americans went on 1 billion fewer outings in nature in 2018 compared with 2008."
The Atlantic • To Get Out of Your Head, Get Out of Your House
Edelman hires Gen Z cohort and appoints ‘ZEO’
https://www.campaignasia.com/author/evie-barrett/1196473campaignasia.com
SOON Future Studies - Uncovering the cultural cues shaping tomorrow
soonfutures.com
Future of Work and
The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset
Edelman hires Gen Z cohort and appoints ‘ZEO’
English soccer club Manchester City will keep track of its fans’ biometrics using connected scarf embedded with a biosensor to “get a better understanding of the emotion at the heart of the world’s beautiful game.”
Victoria Song • Manchester City is making a smart scarf
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
Rex Woodbury • The Goop-ification of wellness is on the way out (you can thank Gen Z)
PROJECT SUMMARY — THE MUSEUM OF EARTH
themuseumofearth.com
