Sarah Drinkwater

Near the end of last year, I asked myself:What do you want from the internet, anyway?

They win through speed, empathy, and expertise. By avoiding firm politics, solo investors can move more quickly, committing to a round in hours or days. Many are current or previous operators, giving them empathy for founders’ journeys. Some bring unique expertise to the table, too.

I found six effective ways to build trust in a new marketplace:

If you think where our food comes from, particularly in colder climates, you’ll realise it’s grown someplace else. As our bananas, apples, lettuce, corn and rice grow, they extract nutrients from the land. That food is then trucked, shipped and flown to where we live – and where we eat it and excrete it. Yet, we don’t return that organic matter bac... See more

We’re seeing the rise of more authentic social media—apps that focus more on the present, and less on curating a flawless online persona for future benefit. I first wrote about BeReal on June 2, 2021 after my Paris-based internet friend Marie Dolle sent me a Twitter DM about how BeReal was spreading like wildfire across Paris. Twelve months later, ... See more