When I was at Index we would include two sections in our memos that were popularized by Larry Summers. We would write about a company's "pre-parade" and "pre-mortem." Not only a "dream the dream" scenario, but a "dream the nightmare."
We’re seeing the rise of more authentic social media—apps that focus more on the present, and less on curating a flawless online persona for future benefit. I first wrote about BeReal on June 2, 2021 after my Paris-based internet friend Marie Dolle sent me a Twitter DM about how BeReal was spreading like wildfire across Paris. Twelve months later,... See more
A lack of trust is why many marketplaces have struggled (e.g. Couchsurfing) and why those that cracked the trust problem (e.g. Airbnb) have gone on to do exceptionally well.