" You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."

As GK Galbraith said "The salary of the chief executive of a large corporation is not a market award for achievement. It is frequently in the nature of a warm personal gesture by the individual to himself."

The significant story possesses more awareness than the writer writing it. The significant story is always greater than the writer writing it. This is the absurdity, the disorienting truth, the question that is not even a question, this is the koan of writing.

Much as working with a piano teacher is not, fundamentally, about learning songs, but about using songs to push yourself; I now think of our projects, not as ends in themselves, but as means to help us improve the underlying process and ourselves. This helps put me in the right frame of mind. I want this essay to turn out well, of course. But the g... See more

a good story, by definition, has to be smarter than the person who wrote it. Because if it’s less smart, that means the writer wasn’t writing a story but assembling a piece of Ikea furniture. Most of the masterpieces I’ve encountered were smarter than their creators, and often more decent and purely good than them, too.

But despite these concerns and constraints, we still see room for the AI theme to run, either because AI starts to deliver on its promise, or because bubbles take a long time to burst.

Plan, execute, and track your strategy in one easy-to-use platform. No more PowerPoints and spreadsheets. Get your team moving toward your vision in one central platform.

“The number of alternatives that leadership teams consider in 70 percent of all important strategic decisions is exactly one. Yet there’s evidence that if you get a second alternative, your decisions improve dramatically.”