Sam Liebeskind

For example, Facebook ran an experiment where they sent people less notifications. Over the short term, the findings were pretty intuitive: sending people less notifications increased their satisfaction but decreased their engagement. However, over the long term, sending people less notifications actually increased their engagement, likely because... See more

But the internet’s history suggests that, if these products succeed, they will follow what Ben Thompson calls the 90/9/1 rule: 90 percent of users consume, 9 percent remix and distribute, and just 1 percent actually create. In fact, as Scott Galloway has reported, 94 percent of YouTube views come from 4 percent of videos, and 89 percent of TikTok... See more

Betri Reykjavik, or Better Reykjavik, is the City of Reykjavik’s online engagement platform used for the crowdsourcing of solutions to urban challenges developed and launched by the Icelandic Citizens Foundation in May 2010. The website gives everyone the opportunity to submit original ideas and solutions to municipal-level issues within the city.