First, it's OK if your distribution insight starts as a hack.
For Airbnb, their early approach was cross-posting room listings to Craigslist where people were already desperately searching for places to stay.
Airbnb had the inventory craiglist needed, and they took off.
1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant.
Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
The best definition of product positioning I have seen yet:
“create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”
Five proven prompt engineering techniques (and a few advanced tactics).
A handy cheat sheet to get exactly what you want when working with AI. https://t.co/yncGUJ5g0h
Managing up 101: Make it insanely easy to give you feedback.
One of my direct reports sent this Slack DM and it's a masterclass in simple, direct communication.
No guessing where to find docs.
No follow-up questions on timing.
No confusion about priority levels.
She made it easy--and in less than 1 hour, I was able to provide feedback, give ap... See more
Capabilities are binary, you can either do it or not. Benefits are the results of new capabilities.
Banned: "longer battery life"
Capability: "all-day battery"
Benefit: "leave your charger at home"
Unfollowing toxic social media influencers makes people less hostile!
In 2 large field experiments, unfollowing a few extreme influencers:
-Reduced partisan animosity by 24%
-Increased satisfaction with Twitter/X
-Led people to share higher-quality news
Effects persisting for 6+ months and most people choose not to refollow the influencers after ... See more