Sam Liebeskind
@samliebeskind
product strategy at New_Public; previously community & growth @ Geneva
Sam Liebeskind
@samliebeskind
product strategy at New_Public; previously community & growth @ Geneva
The volunteer tourists inherited it from the backpackers and gave it a moral upgrade. Now you weren’t just searching for the authentic Other; you were helping them! The moral upgrade conveniently coincided with a period in which expressions of social conscience had become a powerful form of identity construction within precisely the demographics
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