At the most basic level, being an artful gatherer is being a creator of relevant ceremony.  When @colinhanks decided to close his business @hankskerchiefs, he didn’t just shut the doors. He marked the moment with a wake.  Watch this space all week for more highlights of how folks are creating modern ceremonies for moments they wanted to mark where there was no guide book. Have you ever seen a company or brand close beautifully? What’d they do to bring people in? 👇🏽👇🏽👇🏽👇🏽👇🏽