Sam Liebeskind

Instead of firing off salvos on social media, find a local problem you’d like to work with other people to help solve. Like most communities, we need trails cleared, litter picked up, funds raised for cheerleading teams and brass bands and animal shelters. In my community, we have programs where residents help elderly neighbors get to medical appoi... See more

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b

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Above all, Sloman seems to be arguing for thinking through the practical implications of one’s beliefs.

Most issues can be framed in terms of the consequences they produce. Rather than asking whether it is right or wrong to, say, allow people to carry concealed weapons, we can ask what the consequences of such a policy would be. And asserting a cons... See more

moving from theory to practice will cost you status