Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
“You’re here, he’s there. If you trust him, trust him. If you don’t trust him, fire him and get a man you do trust in the job.”
Sam Zemurray, The Banana Man
“I come not to teach but to awaken”
- Meher Baba
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
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