“People try to do all sorts of clever and difficult things to improve life instead of doing the simplest, easiest thing—refusing to participate in activities that make life bad.”

Six fundamental beliefs that bias our view of the world:

1. My experience is a reasonable reference.

2. I make correct assessments of the world.

3. I am good.

4. My group is a reasonable reference.

5. My group is good.

6. People's attributes (not context) shape outcomes.

mvp = minimal surface area of things, done exceptionally well—not many things done partway.