Robin Good

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which ... See more

The problem - and the reason the Vibe Coding Paradox comes up - is because we live in an age where it is possible to hack our way to attention without having to do the hard work needed to build trust.

With that, we misunderstand attention as value. But without trust, it really isn’t.

In an age of mass production, curation and taste matter more.

AI ... See more

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not ... See more

There is an extreme kind of philosophical skepticism – dating back to the ancient Greek Pyrrho – that there is no such thing as “truth” or the answer. We have only interpretations.

So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they becom... See more

the internet is an endless library, but without curation, it can also be a wasteland of recycled opinions, shallow think pieces, and clickbait masquerading as intellectual engagement. if you want to cultivate a reading habit that sharpens your intellect, broadens your perspective, and introduces you to ideas you might not have encountered otherwise... See more

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more